Influence how AI talks about your brand.
Every day, millions of shoppers ask ChatGPT which brand to buy. Buffy Intel tells you exactly where you show up, how AI describes you, how you compare to competitors, and what to do about it.
Brand Score
72 /100
Avg Position
89% ↑
Your brand is being judged by AI. You just can't see it yet.
1 in 3
online shoppers now use an AI assistant to research products before they buy, and that number is growing fast.
9 in 10
brands have no visibility into how AI engines describe their products or when competitors show up instead.
7+
AI assistants now answer shopping questions, Buffy tracks the two that matter most for discovery today, ChatGPT and Gemini, with more on the way.
3×
growth in AI-assisted product discovery since 2022. Most brands are missing this conversation entirely.
Understand exactly how AI sees your brand.
Buffy Intel monitors, benchmarks, and recommends. One dashboard for every AI engine that matters.
AI Visibility Score
Your brand's daily score across ChatGPT and Gemini. Track presence, reach, and share of voice in one number.
Competitive Intel
See where you lead and where rivals are pulling ahead. Compare share of voice across every AI model that matters.
Topics & Prompts
Every shopper prompt in your category, ranked by LLM. Know exactly which questions AI is answering, and whether your brand shows up.
Brand Perception
How AI collectively describes your brand, the good and the risky. See sentiment breakdowns and the exact language models use.
Action Plan
Prioritised, ready-to-execute tasks to move your score each week. No guesswork, just a clear list of what to do next.
Up and running in minutes.
Connect your brand
Tell Buffy your brand name, category, and top competitors. That's all we need to start monitoring. No integrations, no setup complexity.
Get your first report
Within hours, you'll have your first visibility score, competitive ranking, and a full picture of how ChatGPT and Gemini describe your brand.
Follow the action plan
Buffy gives you a weekly action plan of exactly what to do to improve your AI visibility score. Follow it and watch your rankings move up.
A daily AI Score in your inbox.
One number that summarizes how visible, accurate, and well-cited your brand is across ChatGPT and Gemini today.
Tuesday · May 20
Acme · Daily Pulse
AI Score
87 ↑6
Score · 14d trend
trending up
ChatGPT
accurateGemini
mentions you“Today: ChatGPT now cites your blog as the #1 source for ‘best running shoes for flat feet’, a +12 score jump.”
Know the sources AI engines trust about you.
See exactly which pages AI engines cite when they describe you, and the ones they cite for the competitors you're trying to beat. Earn placements where it matters.
- Per-engine source breakdown
- Competitor citation overlap
- Earned-vs-owned media split
Two engines. One pulse.
We sweep ChatGPT and Gemini every day with thousands of queries crafted around your brand, products, and category, with more engines on the way.
ChatGPT
Conversational answers, follow-ups, and citations.
We sweep
2,500 queries / day
Gemini
Search-grounded answers, source diversity, and snippets.
We sweep
2,200 queries / day
Perplexity, Claude & more
coming soon
By the numbers.
1 in 3
shoppers use AI to research
0
AI engines covered
0×
AI discovery growth
4–8 wks
to measurable improvement
Three teams. One dashboard.
“Know how AI describes every product line, daily.”
Product marketing · Daily AI Score
“Catch sentiment shifts before they become a story.”
Brand & comms · Sentiment alerts
“See which queries actually send AI traffic to your store.”
Performance marketing · Citation graph
A Tuesday-morning newspaper for AI visibility.
Every week we email you a one-page brief: what changed, which engines moved, the citations you gained and lost, and a single line we'd send to your CMO.
The Buffy Brief
Acme up 6 points as ChatGPT flips its cite order.
The week's biggest move came on Wednesday, when ChatGPT began ranking your own blog post as the primary source for “best everyday runners”, a query that drove 18% of your AI-referred traffic this quarter.
Gemini followed by midweek, citing the same post for two related queries. We expect the cite order to settle by next Tuesday based on the past four weeks' pattern.
Weekly AI Score
81 → 87
Pushed where you work.
#brand-pulse
9:02 AM
Buffy Intel
AI Score 87 ↑6. ChatGPT now cites your blog #1 for “best runners”.
Daily digest
Tue · 7:00 AM
Your Tuesday Pulse: 87, up 6.
Both engines moved overnight. Two new citations. One regression on Gemini, we've flagged the cause.
Looker tile
Live
AI Score · last 30d
Buffy Intel vs. DIY tracking.
What you get
Buffy Intel
DIY tracking
Plans that scale with your brand.
Starter
$49 /mo
Start monitoring your AI visibility on the engines that matter.
- 1 brand monitored
- ChatGPT + Gemini
- Weekly visibility reports
- 5 competitor comparisons
- Basic action plan
Base
$99 /mo
Daily monitoring with full competitive intelligence.
- 1 brand monitored
- ChatGPT + Gemini, daily
- Daily visibility reports
- 10 competitor comparisons
- Full action plan
- Topic intelligence
Pro
$199 /mo
The complete brand intelligence suite for growing brands.
- 3 brands monitored
- ChatGPT + Gemini + new engines first
- Real-time alerts
- 25 competitor comparisons
- Brand perception analysis
- Prompt intelligence
- Priority support
Scale
$349 /mo
For agencies and large brand portfolios needing full coverage.
- 10 brands monitored
- ChatGPT + Gemini + new engines first
- Unlimited competitors
- Custom reporting
- API access
- Dedicated analyst
Enterprise
Custom
Custom brand monitoring for large enterprises, conglomerates, and white-label partners. Includes custom integrations, dedicated data team, and SLA guarantees.
Brands that can see the AI landscape.
“Buffy Intel showed us we were invisible on ChatGPT while our competitors were showing up everywhere. That visibility alone was worth the subscription, the action plan is what actually moved the needle.”
Erin T.
Marketing Lead
“The weekly action plan is genuinely useful. It's not generic advice, it's specific to our brand and our gaps. Our AI visibility went from 31 to 72 in six weeks.”
Jess H.
Head of Growth
“We had no idea ChatGPT was recommending a competitor for every search in our category. Buffy Intel showed us the gap and gave us a clear roadmap to close it.”
Mark D.
CMO
Find out where you stand on AI, today.
Start monitoring your brand's AI visibility in minutes. Results in under 5 minutes. Free plan available.